How Orchard Road earned the lion's share of attention and footfall during the year-end holiday season with a meaningful social experience

To achieve this, we went back to the basics of a great event. At its core, an event brings together different people and rallies them around a shared cause. The latter empowers people to better connect with each other, giving rise to a meaningful social experience.

These principles guided our design of the Great Christmas Village, which we believed was not only the perfect opportunity for families and friends to gather but also a platform to support the work of local artistes. After all, the Great Christmas Village – more than a celebration of Christmas – was a celebration of the victory against the pandemic and of those who braved it.

Apart from well-known local acts such as cover band 53A and Mandopop band The Cold Cut Duo, we spotlighted undiscovered acts from social media. In total, we packed the calendar with 20 unique acts, who performed live across four weekends.

To set up the stage for the performances, we worked in close consultation with both the artistes, and Live Productions and Spectaworks, our technical production and stage effects arms respectively. This focus on details paid dividends: each performance was wrapped in expert showmanship and enthralled audiences.