What You Need to Know About the Next Normal
Who knew that efforts to future-proof work environments with hybrid practices would come to fruition during a devastating pandemic? Decades before COVID-19 would wreak global …
4 Worthwhile Tech-Based Startup Ideas
If there is one thing the COVID-19 pandemic has taught us, it is that life continues. Despite the unpredictability of the health situation in Singapore, …
5 Inspiring Fundraising Ideas You Can Livestream
Fundraising events were among those that had to shift online when the COVID-19 pandemic struck. It was a move that unexpectedly opened new opportunities for …
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4 Unexpected Ways to Personalise Your Marketing Plan
The most effective marketing strategies build trust to drive customer engagement. Experts call it personalisation—shaping one’s messaging to reflect clients’ individual tastes. Data prove its …
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Hybrid Events – Online and Offline
At the time of writing this article, the Phase 1 post circuit-breaker is still a blur. Event agencies are trying to pivot, clients are struggling …
Pivoting Online with Virtual Events
A wave of emotional distress hit multiple Whatsapp groups last night when the Singapore government announced how in Phase 1 and 2 – it seems …
Taking Events Offline to Online
In this really weird (finding another word for unprecedented) situation where everything is limbo – how do we as an experiential agency, marketer and creative …