Brand Activation
Partner with Singapore's award-winning brand activation agency to give your brand or product the perfect catalyst for engaging and connecting with your audiences for lasting brand impact.
Brand Activation
Partner with Singapore’s award-winning brand activation agency to give your brand or product the perfect catalyst for engaging and connecting with your audiences for lasting brand impact
OUR CLIENTS
We are the winners of 7 awards, including Best Retail / Shopper Marketing
OUR CLIENTS
We are the winners of 7 awards, including Best Retail / Shopper Marketing
What is brand activation?
Brand activation is designed to help drive awareness of your brand by encouraging your audiences to engage with it in a fun and interactive way. This creates the foundation for building a strong emotional connection with your audiences, making brand activation one of the most powerful forms of experiential marketing and a dependable way to deliver a lasting brand impact.
Discover what brand impact looks like >>
What are the types of brand activations?
We plan and manage a wide range of brand activations, each allowing you to interact with your audiences in unique ways
Product Launch
A product launch is a showcase for a new-to-market product. As the goal is to generate buzz around a product, it’s not unusual for a product launch to pack plenty of theatrics and pizzazz that the media can write home about. A successful product launch sets the tone for a longer-term marketing campaign for your product.
Roadshow
A roadshow is a series of events that takes place strategically across different locations at different times. This is because a roadshow is designed to help you reach out to your audiences at where they are, serving as an organic touch point that allows you to share more in-depth information about your product.
Pop-Up Event
A pop-up event, like its name suggests, happens more often than not in places where your audiences least expect to see your brand, whether it’s in a partner’s store, on the streets or even at a temporary, custom-made space. When executed effectively, a pop-up event can create excitement among your audiences and deliver nearly instantaneous brand impact.
Festival
A festival centers your brand activation around a theme, which can be a popular holiday such as Christmas or New Year, or a major event such as the FIFA World Cup or the Singapore GP. This allows your brand to piggyback on the feel-good vibe of the occasion to create a positive impression on your audiences.
Placemaking
Placemaking is the large-scale reimagination of a public space as an event destination, transforming your brand activation into a vibrant experience that’s shaped by the unique characteristics and heritage of the space. The most thoughtful placemaking effort empowers your brand to strike a chord with the community there.
What makes a brand activation successful?
Born from a deep understanding of how audiences think and behave, the best brand activations boast careful attention to details to capture their hearts and minds. So instead of being excessive and intrusive, they are an extension of your brand’s and your audiences’ values and ethos, and at once familiar and inviting. They are also instrumental in guiding social conversations around your brand, giving it unparalleled reach.
Discover what unparalleled reach looks like >>
Why engage Unearthed Productions to plan and manage your brand activation?
Over the past 17 years, we’ve enabled countless brands such as Lazada, Chivas and CapitaLand to engage and connect with their audiences through unique brand experiences. Our partnership with Invade, which is behind events such as Artbox Singapore and Shilin Singapore Night Market, further solidifies our commitment to continue bringing a new edge to your brand activation. Together with the close coordination and support of our in-house content and concept development, creative and event production teams, we’ll plan and manage your brand activation in a truly seamless and efficient manner.
FEATURED EVENT
LAZADA FESTIVE POP-UP
EARNED MEDIA
$150,000
earned in media coverage from the likes of The Straits Times, CNA, HardwareZone and many more
ATTENTION
396
hours’ worth of attention captured from shoppers on Orchard Road
ENGAGEMENT
5,600
shoppers who visited Lazada Festive Pop-Up
ENGAGEMENT
5,600
shoppers who visited Lazada Festive Pop-Up
ATTENTION
396
hours’ worth of attention captured from shoppers on Orchard Road
EARNED MEDIA
$150,000
earned in media coverage from the likes of The Straits Times, CNA, HardwareZone and many more
FEATURED EVENT
LAZADA FESTIVE POP-UP
Meet your objectives with the right event
Celebrate the stellar achievements of your employees and boost their morale
Reward your employees for being a part of your company’s success and milestones
Promote the exchange of updates and feedback between your employees and management, so the same goals and values can be shared
Bond with your employees through fun social activities and build deeper interpersonal relationships with them
Empower real-time shareholder engagement and the secure voting of corporate actions – even if your AGM is held online!
Promote knowledge sharing and facilitate learning among thought and business leaders and industry members
Deliver timely product or service information and value-added content to your prospects and customers conveniently
Raise awareness of a social cause among the public and inspire positive change
Bring your event to life at a community space and turn it into an attraction
Create demand for your latest products or services and generate sales from them
Employee Engagement
Award Ceremony
Celebrate the stellar achievements of your employees and boost their morale
Dinner Experiences
Reward your employees for being a part of your company’s success and milestones
Town Hall / Internal Meeting
Promote the exchange of updates and feedback between your employees and management, so the same goals and values can be shared
Family Engagement
Bond with your employees through fun social activities and build deeper interpersonal relationships with them
Audience Engagement
AGM
Empower real-time shareholder engagement and the secure voting of corporate actions – even if your AGM is held online!
Conference
Promote knowledge sharing and facilitate learning among thought and business leaders and industry members
Webinar
Deliver timely product or service information and value-added content to your prospects and customers conveniently
Community Event
Raise awareness of a social cause among the public and inspire positive change
Placemaking
Bring your event to life at a community space and turn it into an attraction
Product Launch
Create demand for your latest products or services and generate sales from them
FAQs
No two brand activation events are alike. That’s why at Unearthed Productions, we encourage you to send in an enquiry. This way, we can understand more about your objectives, your unique requirements and the scale of your brand activation event before quoting a fee.
We recommend a lead time of 6-8 weeks. This will allow us enough time to conceptualise the theme of your brand activation event, design the activities or programme and work with our contractors, technical team and technology partners to transform your ideas into an unforgettable brand experience.
We’re aware that you may be affected by circumstances outside of your control. If you need to cancel or postpone your brand activation event, we’ll remain committed to finding a mutually beneficial solution.
It depends on whether your brand activation event is in person, hybrid or virtual. An in-person brand activation event is likely to be more popular than a hybrid or virtual one because audiences crave physical interaction.
Factors that contribute to the success of an in-person brand activation event include location, set design, interactive features and the programme, while a hybrid or virtual brand activation event relies on its content, gamification and visual flair. Regardless, we deliver integrated marketing communications to amplify your brand activation event. Reach out to us to learn more.
Like any type of experiential marketing, a brand activation event is part of a wider strategy to increase revenue. Its core focus is on engaging your audiences and building an emotional connection between them and your brand. That’s why we recommend you to take a longer-term view on customer acquisition as opposed to expecting an immediate boost in sales when it comes to a brand activation event.
You may still glean invaluable insights from your brand activation event, including the amount of exposure your brand receives both in the media and on social media, as well as the number of people who engaged with your brand at the event. Success in these metrics will contribute to your sales in the coming months and even years.
Create your next event experience with us today
We can’t wait to connect with you and bring your unique vision to life.