Drive consumer engagement & boost brand awareness with Brand Activation events
Drive consumer engagement & boost brand awareness with Brand Activation events
OUR CLIENTS
We are the winners of 7 awards, including Best Retail / Shopper Marketing
OUR CLIENTS
We are the winners of 7 awards, including Best Retail / Shopper Marketing
What is a brand activation event?
A brand activation event is designed to help drive awareness of your brand by encouraging your audiences to engage with it in a fun and interactive way. This creates the foundation for building a strong emotional connection with your audiences, making a brand activation event one of the most powerful forms of experiential marketing and a reliable way to deliver a lasting brand impact.
Why do you need a brand activation event (and when you should run one)?
It’s little wonder 91% of consumers said they will be more inclined to buy from a brand after taking part in a brand activation event, according to an EventTrack 2021 report. After all, a brand activation event is at heart an experience – and people love experiences! Every year, we build dozens of brand activation events that empower brands to create extra buzz around new product lines and capture the attention of their audiences in the run-up to special occasions such as Chinese New Year and Christmas.
Why engage Unearthed Productions for your brand activation event?
Over the past 16 years, we’ve enabled countless brands to bring their unique ideas to life through brand experiences, whether they’re in person, hybrid or virtual. This is possible because we have established not only an in-house team of talented creative strategists and designers, but also the close coordination and support of our dedicated technicians and our network of contractors and suppliers. The whole process – from conceptualising the theme of your brand activation event to planning the programme to building the set – is truly seamless and efficient.
FEATURED EVENT
Lazada Festive Pop-Up
How Lazada boosted the awareness of its LazMall and LazMall Prestige channels & drove online-to-offline shopper engagement
FEATURED EVENT
Lazada Festive Pop-Up
How Lazada boosted the awareness of its LazMall and LazMall Prestige channels & drove online-to-offline shopper engagement
Meet your objectives with the right event
Celebrate the stellar achievements of your employees and boost their morale
Reward your employees for being a part of your company’s success and milestones
Promote the exchange of updates and feedback between your employees and management, so the same goals and values can be shared
Bond with your employees through fun social activities and build deeper interpersonal relationships with them
Empower real-time shareholder engagement and the secure voting of corporate actions – even if your AGM is held online!
Promote knowledge sharing and facilitate learning among thought and business leaders and industry members
Deliver timely product or service information and value-added content to your prospects and customers conveniently
Raise awareness of a social cause among the public and inspire positive change
Bring your event to life at a community space and turn it into an attraction
Create demand for your latest products or services and generate sales from them
Employee Engagement
Award Ceremony
Celebrate the stellar achievements of your employees and boost their morale
Dinner Experiences
Reward your employees for being a part of your company’s success and milestones
Town Hall / Internal Meeting
Promote the exchange of updates and feedback between your employees and management, so the same goals and values can be shared
Family Engagement
Bond with your employees through fun social activities and build deeper interpersonal relationships with them
Audience Engagement
AGM
Empower real-time shareholder engagement and the secure voting of corporate actions – even if your AGM is held online!
Conference
Promote knowledge sharing and facilitate learning among thought and business leaders and industry members
Webinar
Deliver timely product or service information and value-added content to your prospects and customers conveniently
Community Event
Raise awareness of a social cause among the public and inspire positive change
Placemaking
Bring your event to life at a community space and turn it into an attraction
Product Launch
Create demand for your latest products or services and generate sales from them
FAQs
No two brand activation events are alike. That’s why at Unearthed Productions, we encourage you to send in an enquiry. This way, we can understand more about your objectives, your unique requirements and the scale of your brand activation event before quoting a fee.
We recommend a lead time of 6-8 weeks. This will allow us enough time to conceptualise the theme of your brand activation event, design the activities or programme and work with our contractors, technical team and technology partners to transform your ideas into an unforgettable brand experience.
We’re aware that you may be affected by circumstances outside of your control. If you need to cancel or postpone your brand activation event, we’ll remain committed to finding a mutually beneficial solution.
It depends on whether your brand activation event is in person, hybrid or virtual. An in-person brand activation event is likely to be more popular than a hybrid or virtual one because audiences crave physical interaction.
Factors that contribute to the success of an in-person brand activation event include location, set design, interactive features and the programme, while a hybrid or virtual brand activation event relies on its content, gamification and visual flair. Regardless, we deliver integrated marketing communications to amplify your brand activation event. Reach out to us to learn more.
Like any type of experiential marketing, a brand activation event is part of a wider strategy to increase revenue. Its core focus is on engaging your audiences and building an emotional connection between them and your brand. That’s why we recommend you to take a longer-term view on customer acquisition as opposed to expecting an immediate boost in sales when it comes to a brand activation event.
You may still glean invaluable insights from your brand activation event, including the amount of exposure your brand receives both in the media and on social media, as well as the number of people who engaged with your brand at the event. Success in these metrics will contribute to your sales in the coming months and even years.
Create your next in-person, hybrid or virtual event experience with us today
We can’t wait to connect with you and bring your unique vision to life.