Brand Activation

Partner with Singapore's award-winning brand activation agency to give your brand or product the perfect catalyst for engaging and connecting with your audiences for lasting brand impact.

Brand Activation

Partner with Singapore’s award-winning brand activation agency to give your brand or product the perfect catalyst for engaging and connecting with your audiences for lasting brand impact

OUR CLIENTS

WINNER

The Marketing Events Awards 2023 logo

1x GOLD • 2x BRONZE

OUR CLIENTS

Our Clients

WINNER

The Marketing Events Awards 2023 logo

1x GOLD • 2x BRONZE

What is brand activation?

Brand activation is designed to help drive awareness of your brand by encouraging your audiences to engage with it in a fun and interactive way. This creates the foundation for building a strong emotional connection with your audiences, making brand activation one of the most powerful forms of experiential marketing and a dependable way to deliver a lasting brand impact.

Discover what brand impact looks like >>

What is brand activation
What is brand activation

What are the types of brand activations?

We plan and manage a wide range of brand activations, each allowing you to interact with your audiences in unique ways

Product Launch

Product Launch

A product launch is a showcase for a new-to-market product. As the goal is to generate buzz around a product, it’s not unusual for a product launch to pack plenty of theatrics and pizzazz that the media can write home about. A successful product launch sets the tone for a longer-term marketing campaign for your product.

Roadshow

Roadshow

A roadshow is a series of events that takes place strategically across different locations at different times. This is because a roadshow is designed to help you reach out to your audiences at where they are, serving as an organic touch point that allows you to share more in-depth information about your product.

Pop-Up Event

Pop-Up Event

A pop-up event, like its name suggests, happens more often than not in places where your audiences least expect to see your brand, whether it’s in a partner’s store, on the streets or even at a temporary, custom-made space. When executed effectively, a pop-up event can create excitement among your audiences and deliver nearly instantaneous brand impact.

Festival

Festival

A festival centers your brand activation around a theme, which can be a popular holiday such as Christmas or New Year, or a major event such as the FIFA World Cup or the Singapore GP. This allows your brand to piggyback on the feel-good vibe of the occasion to create a positive impression on your audiences.

Placemaking

Placemaking is the large-scale reimagination of a public space as an event destination, transforming your brand activation into a vibrant experience that’s shaped by the unique characteristics and heritage of the space. The most thoughtful placemaking effort empowers your brand to strike a chord with the community there.

Make an impact at your next brand activation with Unearthed Productions

What makes a brand activation successful?

Born from a deep understanding of how audiences think and behave, the best brand activations boast careful attention to details to capture their hearts and minds. So instead of being excessive and intrusive, they are an extension of your brand’s and your audiences’ values and ethos, and at once familiar and inviting. They are also instrumental in guiding social conversations around your brand, giving it unparalleled reach.

Discover what unparalleled reach looks like >>

Why engage Unearthed Productions to plan and manage your brand activation?

Over the past 17 years, we’ve enabled countless brands such as Lazada, Chivas and CapitaLand to engage and connect with their audiences through unique brand experiences. Our partnership with Invade, which is behind events such as Artbox Singapore and Shilin Singapore Night Market, further solidifies our commitment to continue bringing a new edge to your brand activation. Together with the close coordination and support of our in-house content and concept development, creative and event production teams, we’ll plan and manage your brand activation in a truly seamless and efficient manner.

Unearthed x Invade
Unearthed x Invade

FEATURED EVENT

LAZADA FESTIVE POP-UP

EARNED MEDIA

$150,000

earned in media coverage from the likes of The Straits Times, CNA, HardwareZone and many more

ATTENTION

396

hours’ worth of attention captured from shoppers on Orchard Road

ENGAGEMENT

5,600

shoppers who visited Lazada Festive Pop-Up

ENGAGEMENT

5,600

shoppers who visited Lazada Festive Pop-Up

ATTENTION

396

hours’ worth of attention captured from shoppers on Orchard Road

EARNED MEDIA

$150,000

earned in media coverage from the likes of The Straits Times, CNA, HardwareZone and many more

FEATURED EVENT

LAZADA FESTIVE POP-UP

Play Video

Meet your objectives with the right event

Employee Engagement

Award Ceremony

Celebrate the stellar achievements of your employees and boost their morale

Dinner Experience

Reward your employees for being a part of your company’s success and milestones

Town Hall / Internal Meeting

Promote the exchange of updates and feedback between your employees and management, so the same goals and values can be shared

Family Engagement Event

Bond with your employees through fun social activities and build deeper interpersonal relationships with them

Audience Engagement

AGM

Empower real-time shareholder engagement and the secure voting of corporate actions – even if your AGM is held online!

Conference

Promote knowledge sharing and facilitate learning among thought and business leaders and industry members

Webinar

Deliver timely product or service information and value-added content to your prospects and customers conveniently

Community Event

Raise awareness of a social cause among the public and inspire positive change

Placemaking

Bring your event to life at a community space and turn it into an attraction

Product Launch

Create demand for your latest products or services and generate sales from them

Employee Engagement

Right arrow
Award Ceremony

Award Ceremony

Celebrate the stellar achievements of your employees and boost their morale

Dinner Experience

Dinner Experiences

Reward your employees for being a part of your company’s success and milestones

Town Hall / Internal Meeting

Town Hall / Internal Meeting

Promote the exchange of updates and feedback between your employees and management, so the same goals and values can be shared

Family Engagement Event

Family Engagement

Bond with your employees through fun social activities and build deeper interpersonal relationships with them

 

Audience Engagement

Right arrow
AGM

AGM

Empower real-time shareholder engagement and the secure voting of corporate actions – even if your AGM is held online!

Conference

Promote knowledge sharing and facilitate learning among thought and business leaders and industry members

Webinar

Webinar

Deliver timely product or service information and value-added content to your prospects and customers conveniently

Community Event

Community Event

Raise awareness of a social cause among the public and inspire positive change