- 5 MIN READ
Over the years, conference planning has undergone several stages of evolution. While organisers in the past have had to solely rely on posters, billboards and other forms of print media to style their conferences, today we have the luxury of digital technology and the endless possibilities it brings.
LED video walls are a good example of how conferences have continued to evolve. Clear and brilliant visuals such as photos, videos and visual animations allow you to capture the audience’s attention for a variety of effects, such as reinforcing a brand identity, presenting information or inciting action. However, the real challenge is having the ability to discern which LED video wall configuration will work best for your conference objectives.
To help you get your creative juices flowing, here are five innovative LED video wall ideas to inspire your next conference:
Conceptual spaces
The graphics and animation sequences presented on the LED video wall worked in tandem with nature-based decorative elements throughout the venue that allowed us to reinforce PARKROYAL COLLECTION Pickering’s eco-friendly brand identity and focus.
The size, versatility and visual capabilities of an LED video wall allow you to create extremely immersive environments for your conference design. It sets the stage for your conference theme, concept and ambience, allowing you to present a coherent, impactful image to your audience.
For example, we used an LED video wall in the 2023 PARKROYAL COLLECTION Pickering 10th Anniversary gala dinner to enhance the presentation of the event’s nature-based theme. This helped us to design a truly immersive environment, and an uniquely unforgettable experience, for guests.
2. Dynamic presentations
The Seedly Personal Finance (PFF) 2023 made use of the LED video wall to drive the conference theme: “Level Up Your Personal Finance Game” by consistently presenting concept colours and graphic elements throughout the venue.
LED video walls at conferences are becoming an increasingly essential tool for relaying important information. Here are some examples of how to utilise your LED video wall at conferences:
• Branding (logos, colours, tagline, etc.)
• Wayfinding
• Key information (dates, times, agenda, etc.)
With LED video walls, there is virtually no limit to the types of displayable content. Here are some ideas to consider when preparing your LED video wall content:
• Pictures
• Photo montages
• Illustrations
• Charts and/or graphs
• Videos
• Animation sequences
• Rotating slides
• Social media live feed
The size and presentation clarity of LED video walls allow the audience to better retain information during speeches and panels.
3. Product demos
The versatility of LED video walls also allow you to present product information to your audience. Here’s what you may consider for product-related information on your LED video wall:
• Brand story
• Product visuals
• Product videos
• Call to action (QR code, contact number, email address, etc.)
Depending on the size of your LED video wall, you may even consider presenting multiple pieces of content concurrently (e.g. a split-screen setup showing key product information on one side, while playing a product video on the other side).
4. Curved displays
The size and colour brilliance of your LED video wall play important roles in attracting and retaining attention, but you may also consider using curved displays to elevate the immersive experience for your audience.
There are many ways to use curved LED displays, but curved displays offer a panoramic viewing experience for the audience, and the increased levels of immersion they offer are best used for dynamic content. Consider incorporating curved displays for brand or corporate videos, animation sequences or product demo videos.
5. Live performances
Ecuadorian ensemble Sisay performing at the Great Christmas Eve street party, with entrancing animation sequences displayed on the LED video wall in the back.
A popular way to enliven conferences is through the use of live performances, and LED video walls are an effective way of elevating the experience for the audience.
There are many benefits of having a large, bright LED video wall as a stage backdrop for live performances. From a simple display showcasing performer’s names to creative animation sequences, LED video walls ultimately add a crucial visual layer to the multisensory experience of live performances.
Create innovative LED video wall displays with us today
Planning and executing unique visual displays involve more than just renting and installing LED video walls. To truly create an unforgettable experience for your audience, you’ll need a team of experienced event planners and technical specialists to bring your vision to life.
Unearthed Productions is an award-winning full-service agency that conceptualises meaningful experiences for a multitude of event formats, including conferences. As many of these conferences involve the use of LED video walls, we’re also partnered with Live Productions, a full-fledged technical production agency empowered by an experienced team of engineers who will set up and programme your LED video walls according to your conference needs. From conceptualisation to on-site execution, we’ll help you deliver one-of-a-kind experiences and transform your next conference into a truly unforgettable experience for your audience.
Plan your next conference with us today!
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