Case Study - Conference
How Koelnmesse empowered leaders of the video game industry to share their knowledge with the world and set a new benchmark for MICE events in the new normal
Case Study – Conference
How Koelnmesse empowered leaders of the video game industry to share their knowledge with the world and set a new benchmark for MICE events in the new normal
THE CLIENT
With more than 80 trade fairs and exhibitions spanning 25 sectors being held annually, Koelnmesse is one of the world’s largest trade fair organisers. The company is behind gamescom asia 2021, which aims to connect Asian video game developers with international publishers while showcasing the latest in video game trends and technology.
THE CHALLENGE
As the region’s first hybrid convention for video games since the start of the pandemic, gamescom asia 2021 offered an invaluable glimpse into how a large-scale event could be held in the new normal.
Rightfully, it was ambitious. The four-day conference boasted a line-up of more than 80 regional and global speakers delivering – both in-person and online – over 40 panels, keynotes and technical dialogues to hundreds of audience members at the venue.
To accommodate the massive scope of gamescom asia 2021, Koelnmesse needed not only a venue with the right infrastructure, but also one that’s backed by an experienced technical crew to help bring its vision to life.
WHAT WE DID
gamescom asia 2021 was hosted at Hybrid Experience @ Suntec Singapore. With almost 6,000 sqm of floorspace anchored by a cinematic 8m-wide LED wall backdrop, our studio is perfectly designed for a statement-making event such as gamescom asia 2021.
To create an experience that was as seamless for the virtual audience as it was for the physical audience, we relied on the dedicated 800 Mbps network at the studio to livestream the conference in full HD resolution smoothly. The broadcasting capabilities of the studio also enabled our livestream specialists to bring in remote speakers from around the region and beyond without a hitch.
THE OUTCOME
gamescom asia 2021 marked a major milestone in the region’s efforts to revitalise the MICE industry, both in terms of the scale of an event and the audience’s response to a hybrid event format. The latter was very encouraging.
Over 2,000
gaming industry members attended the event in-person and online
61
countries and regions reached
3,900
views, both live and on demand
* For more information on the event’s results, click here.
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