14 Mar 2024 – Unearthed Productions has been appointed as an Official Production Partner by global lifestyle and culture brand Hypebeast for Hypebeast Live 2024, an exciting showcase of live music, good food, live art and other culturally innovative experiences.
The one-day event will be held across two venues, at TRIFECTA, Asia’s very first snow, surf and skate attraction, and at Somerset Skate Park, on 23 March 2024. Unearthed Productions will take up the enormous task of transforming the two adjacent yet distinct spaces into a singular, cohesive street culture experience.
TRIFECTA will be transformed into an interactive space, hosting a series of pop-up booths by Asics, Don Julio, Guinness, Häagen-Dazs, Johnnie Walker, Tanqueray, Rip Curl and more. The space will also include artistic activities such as a live presentation by urban artist and illustrator Clogtwo.
Somerset Skate Park will be reimagined as a live music space, where performances by Autograf, TropicLab, Sivanesh, Donn, Nicolette and other artistes will take centre stage. The series of music performances will concurrently be streamed live on the official Hypebeast Youtube channel.
In addition, Unearthed Productions will also provide audio, video and lighting support, facilitate the management of security protocols and personnel, and manage logistics and licensing.
Andrina Yeo, Client Experience Director of Unearthed Productions, described the unique challenge of repurposing the two spaces. “Both TRIFECTA and Somerset Skate Park are not typically spaces that are used for live music or pop-up booths. With all sorts of skating bowls, pools and other uneven surfaces, our core challenge was to conceptualise and design creative ways for guests to navigate these complex spaces, and ultimately present a truly unique and unforgettable experience,” she said.
For more information or to purchase tickets, please click here.
About Unearthed Productions
Unearthed Productions is a full-service event management agency based in Singapore. Empowered by a team of creators, strategists and experts who are deeply passionate about content, audience engagement and event technology, Unearthed Productions delivers a complete suite of event solutions that allow event organisers to seamlessly execute an award-winning event experience. Producing over 100 events annually, Unearthed Productions is the trusted partner of both organisations and venue owners in the region and around the world.
About Hypebeast
Originally founded in 2005 as a sneaker brand, Hypebeast has steadily evolved over the years into a global powerhouse that stands at the forefront of contemporary culture and lifestyle. Named one of Forbes’ “Asia’s 200 Best Under A Billion” in 2018 and one of Fast Company’s “Most Innovative Companies” in 2017, Hypebeast uncovers the latest and emerging trends, creating a lifestyle universe through highly curated content, culture-driven events and various business offerings that inspires, educates, and connects a global audience.
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For media enquiries, contact
Loh Yong Jian
Head of Marketing, Unearthed Productions
+65 8399 6020
yongjian@unearthedproductions.com.sg