Melvin Lim, CEO of PropertyLimBrothers, and Adam Piperdy, CEO of Unearthed Productions, at the Memorandum of Understanding signing ceremony.
29 July 2024 – Unearthed Productions and PropertyLimBrothers (PLB) Media today announced that they have signed a Memorandum of Understanding to collaborate on designing more experience-led events that will reshape how homes in Singapore are marketed.
The signing follows the success of the New Launch Convention 2024, which was co-organised by PLB Media, Seedly (a personal finance platform) and Unearthed Productions. Over 1,100 tickets to the 7 July event were sold.
As the creative arm of real estate brand PropertyLimBrothers (PLB), PLB Media is behind more than 2,700 home tour videos and podcasts that are already on PLB’s website, YouTube channels and social media platforms.
Additionally, it leverages its proprietary 3D architectural visualisation technology to transform blueprints and plans into lifelike, three-dimensional spaces, allowing prospective home buyers to not only experience new homes even before they are built but also anticipate solutions to any potential obstacles.
The partnership with Unearthed Productions allows PLB Media to strengthen its capabilities and continue to deliver even more value to property enthusiasts in Singapore. These include the use of high-tech AV solutions such as immersive LED walls and concert-grade line arrays to enhance the production value of each event.
Reflecting a larger commitment to deepen the level of engagement with the PLB community, Unearthed Productions and PLB Media – over the next 2 years – will also look to co-organise more events that are centred on the newest residential developments.
Attendees listen intently to a keynote at the New Launch Convention 2024.
Property investors and prospective home buyers can look forward to the convenience of being able to analyse multiple real estate projects – all in one venue. At the same time, they will be able to draw from time-tested property analysis frameworks, insights on the property market and investment tips from PLB’s panel of property experts and consultants to guide their investment choices and purchases.
Adam Piperdy, CEO of Unearthed Productions, said, “PLB has a very strong online community that they are trying to reach out to and engage with. With our passion and expertise in creating event experiences that inspire audiences, captivate them and enable brands to connect with their fans, we are keen to extend our utmost support to PLB Media so they can bring the PLB community even closer.”
“Joining hands with Unearthed Productions marks a significant milestone for us, especially after working together with them for our inaugural event in 2023 and again this year,” said Melvin Lim, CEO of PropertyLimBrothers.
“We are excited to enhance our collaboration with Unearthed Productions. Together, we want to continue to redefine how real estate is experienced in Singapore. This means positioning PLB as a hub where our community members can thrive on innovative ways to view different homes and value-packed content, whether they are interacting with us online or live, at an event.”
Both Adam and Melvin made the comments at the New Launch Convention 2024, which aimed to tap on the recovering demand for brand-new private homes in Singapore.
According to figures from the Urban Redevelopment Authority, developers launched 1,304 uncompleted residential units in Q1 2024, a 23 per cent increase from the previous quarter. Of these, 1,164, or 89 per cent, were sold.
The event featured over 8 hours’ worth of keynotes by property experts from PLB, while attendees could also put on VR headsets to take part in virtual home tours designed by PLB Media and interact with floor plans on dozens of touch-screen TVs.
About Unearthed Productions
Unearthed Productions is a full-service event agency based in Singapore. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, Unearthed Productions delivers a complete suite of event solutions that allow event organisers to seamlessly execute an award-winning event experience. Producing hundreds of event experiences for thousands of audiences annually, Unearthed Productions is the trusted partner of both organisations and venue owners in the region.
About PropertyLimBrothers Media
PropertyLimBrothers Media is Singapore’s only real estate-focused creative agency. Equipped with a dedicated in-house team of media creatives and tech experts, the agency leverages immersive experiences and proprietary proptech tools to market properties to their fullest potential.
For more details, please visit https://www.propertylimbrothers.com/.
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For media enquiries, contact
Loh Yong Jian
Head of Marketing, Unearthed Productions
+65 8399 6020
yongjian@unearthedproductions.com.sg