Invade and Unearthed Productions enter a strategic multi-year partnership to push the transformative power of experiential events

Invade x Unearthed Productions

9 Mar 2023 – Invade and Unearthed Productions have embarked on a strategic multi-year partnership that will see both companies pool their expertise – in innovative space activations and creative event production respectively – to deliver rich, fully immersive event experiences.

Both companies signed a memorandum of understanding at Artbox 2023, which was co-organised by Invade. The multi-concept pop-up market featured a dual-stage set-up designed by Unearthed Productions.

The partnership represents newfound value for clients of Invade and Unearthed Productions, who will be able to tap into the former’s track record in developing a vast array of concepts and brands for short- to long-term activations while leveraging Unearthed Productions’ extensive event production capabilities.

“Audiences today may have a multitude of ways, both online and offline, to interact with their favourite brands, but they have not stopped demanding a more visceral experience,” Adam Piperdy, Chief Experience Officer of Unearthed Productions, says.

“As a champion of experiential events, Invade shares our deep passion for helping brands to connect more effectively with their audiences. Through this partnership, we’ll be able to bring a new edge to our placemaking efforts and drive more discussions around creating never-seen-before event experiences for the brands we work with.”

“It’s not a surprise, especially for large-scale activations, that we always had room for a partner who also believes in pushing the transformative power of exceptional brand experiences,” Kent Teo, Founder & CEO of Invade, says.

“Our team couldn’t be more eager to collaborate with Unearthed Productions and see the fruits of the integration between our activations and Unearthed Productions’ leading-edge, emerging event technology.”

More events are already being planned for this year and will be announced soon.

About Unearthed Productions

Unearthed Productions is a full-service event management agency based in Singapore. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, Unearthed Productions delivers a complete suite of event solutions that allow event organisers to seamlessly execute an award-winning event experience. Producing over 100 events annually, Unearthed Productions is the trusted partner of both organisations and venue owners in the region and around the world.

About Invade

Invade is a creative space and content activation company founded in 2010. Known for its innovative retail and events concepts, Invade manages pop-up retail stores and co-making spaces and runs some of the largest flea markets and artisan markets in Singapore. Invade also hosts large-format creative activations such as Artbox and Shilin Singapore, bringing the best of creative markets from the region with each city’s installation infused with local flavour.

For more details, please visit https://invade.co/.

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For media enquiries, contact

Loh Yong Jian
Head of Marketing, Unearthed Productions
+65 8399 6020
yongjian@unearthedproductions.com.sg

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